For those who have followed the Paddy Power issue, approval for the advert has now been withdrawn by Clearcast, the body that approves broadcast adverts in the UK. It now cannot be aired on any UK broadcast or Video on Demand service.
Here’s what ClearCast have said:
Last week we approved a tv ad for Paddy Power featuring references to transgendered people. When making our decision to approve the ad, we took into account the fact that the advertiser had sought a view from the Beaumont Society (a body run by and for those who cross dress or are transsexual) which did not find the script idea offensive.
However following a number of complaints over the last few days, it appears that the ad has caused offence and in consultation with broadcasters, it has been decided that the ad should no longer run on their TV or VoD services in its current format. We regret offence that may have been caused.
Updated: Paddy power now have a post on their web site in which they’re completely unrepentant on the issue. (And being rather shitty about it too) Apparently it’s all OK because they consulted a Trans organisation (Apparently unaware that BS is predominantly TV/CD) and some Trans folk were going to appear in it. No clue if the the Trans folk who would have been featured were Transsexual or Transvestites.