Update: Please see this blog post for more information. This appears to be an older advert that was pulled and is not recent.
Via @PMS_warrior and @thefworduk, I ran across this advert for Always this morning. After a while doing Trans campaigning, even at a low level, I’ve grown pretty immune to many things and I’m usually just mildly offended by transphobia in the media. I get more annoyed at the way media can make transphobia seem “acceptable” and the perpetuation of oppression that such things generate.
But this advert… wow. It has to be the most offensive piece of media I’ve run across in a long time. And it’s supposed to be an advert?!
(Warning: Some may find the video triggery)
Edited to emphasise the above warning: I’m pretty thick skinned, and I still find this ad highly offensive and deeply troubling. Others have been reduced to tears by it and have been unable to watch it to the end. Even if you are not Trans, you may find this upsetting if you are infertile or have similar difficulties.